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		<title>Is Foreclosure A Must?</title>
		<link>http://cloveradams.wordpress.com/2010/11/03/is-foreclosure-a-must/</link>
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		<pubDate>Wed, 03 Nov 2010 22:26:04 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
				<category><![CDATA[Real Estate]]></category>

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		<description><![CDATA[NEW YORK (CNNMoney) &#8212; The Obama administration is singing a different tune about foreclosures. A year ago, officials focused on stemming the foreclosure tide. Now they are touting the need for foreclosures to rebuild the housing market. Last week Phyllis &#8230; <a href="http://cloveradams.wordpress.com/2010/11/03/is-foreclosure-a-must/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=309&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>NEW YORK (CNNMoney) &#8212; The Obama administration is singing a different tune about foreclosures.</p>
<p>A  year ago, officials focused on stemming the foreclosure tide. Now they  are touting the need for foreclosures to rebuild the housing market.</p>
<p>Last  week Phyllis Caldwell, head of the Treasury Department&#8217;s Homeownership  Preservation Office, told a congressional panel that &#8220;an important part  of ensuring longer-term stability in the market is to enable properties  to be resold to families who can afford to purchase them.&#8221;</p>
<p>And  White House Press Secretary Robert Gibbs last month told reporters that  without sales of homes in distressed areas the &#8220;recovery in the housing  market stops. It&#8217;s frozen.&#8221;</p>
<p>&#8220;That obviously can have &#8212; we believe  and others believe &#8212; a very negative and detrimental impact to our  economic recovery efforts and the housing markets in states that have  been hardest hit,&#8221; Gibbs said.</p>
<p>But when Obama unveiled his  signature foreclosure prevention program in February 2009, he said loan  modifications were a key way to prevent the housing crisis from  deepening. His initiative called for reducing distressed borrowers&#8217;  monthly payments to 31% of their pre-tax income.</p>
<p>&#8220;We&#8217;re not just  helping homeowners at risk of falling over the edge; we&#8217;re preventing  their neighbors from being pulled over that edge too &#8212; as defaults and  foreclosures contribute to sinking home values, and failing local  businesses, and lost jobs,&#8221; the president said.</p>
<p>The shift in  rhetoric signals the Obama administration is recognizing that its loan  modification program is foundering, experts said. Also, it is  acknowledging that banks must address their swelling ranks of delinquent  loans.</p>
<p>To be sure, the administration is still concerned with  helping homeowners avoid foreclosure. Officials have rolled out a series  of initiatives in 2010 aimed at assisting the unemployed and the  underwater who owe more than their houses are worth.</p>
<p>And, they have called for reviews into the institutions&#8217; <a href="http://money.cnn.com/2010/10/22/real_estate/foreclosure_paperwork_problems/index.htm">foreclosure policies and procedures</a>, stressing that servicers must comply with the law.</p>
<p>But  they also now acknowledge more vocally that foreclosures must continue  for a normal housing market to return. And that, in part, is why the  administration is not supporting a nationwide foreclosure freeze despite  the <a href="http://money.cnn.com/2010/10/28/real_estate/robosigner/index.htm">paperwork scandal</a> that is roiling the mortgage industry.</p>
<p>The  administration says there has been no change in either policy or  rhetoric surrounding foreclosures and the housing market. The loan  modification program was never meant to save every homeowner and  officials always acknowledged the role of foreclosures in the market&#8217;s  recovery, according to a Treasury spokeswoman.</p>
<p>&#8220;We have always  thought some foreclosures needed to happen for there to be a full  housing recovery,&#8221; said the spokeswoman, Andrea Risotto.</p>
<p>But,  experts say, the new tone eminating from the White House also recognizes  that the modification program is not living up to its initial goals of  helping up to 4 million people avoid foreclosure. Some <a href="http://money.cnn.com/2010/10/25/real_estate/HAMP/index.htm">496,000 distressed borrowers</a> have received long-term modifications through September.</p>
<div id="vid0Title">0:00 		/2:42<a name="hed">The foreclosure that started it all</a></div>
<p>&#8220;What  they have now realized is there are a lot of borrowers who can&#8217;t be  saved and have to be moved through the foreclosure process,&#8221; said Laurie  Goodman, senior managing director with Amherst Securities.</p>
<p>And they must break this news to Americans.</p>
<p>Officials  are &#8220;trying to soften everybody up&#8221; to the fact that foreclosures are  necessary, said Guy Cecela, publisher of Inside Mortgage Finance, an  industry newsletter.</p>
<p>The new talking points, however, won&#8217;t likely  result in a change in policy, said Anthony Sanders, a real estate  finance professor at George Mason University. Administration officials  will continue to support foreclosure alternatives because they are more  palatable.</p>
<p>&#8220;As long as politics are involved, they&#8217;ll keep doing it,&#8221; said Sanders. <a href="http://money.cnn.com/2010/11/02/real_estate/obama_administration_foreclosure_shift/index.htm#TOP"><img src="http://i.cdn.turner.com/money/images/bug.gif" border="0" alt="To top of page" width="7" height="7" /></a></p>
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		<title>What are your Brands Objectives</title>
		<link>http://cloveradams.wordpress.com/2010/10/20/what-are-your-brands-objectives/</link>
		<comments>http://cloveradams.wordpress.com/2010/10/20/what-are-your-brands-objectives/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 22:57:39 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[Working with new and established businesses has allowed us to see the difficulties that companies face when it comes to standing out. Many businesses and individuals don&#8217;t take the time to answer important questions that will allow them to establish &#8230; <a href="http://cloveradams.wordpress.com/2010/10/20/what-are-your-brands-objectives/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=307&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Working with new and established businesses has allowed us to see the difficulties that companies face when it comes to standing out. Many businesses and individuals don&#8217;t take the time to answer important questions that will allow them to establish their brand. Here are 2 important questions that you need to answer when determining your brands objectives:</p>
<p>1. What is it that you want your brand to do for your company?</p>
<p>- Do you want to inspire?</p>
<p>- Are you looking to make your customers lives easier by using your product? etc.</p>
<p>&nbsp;</p>
<p>2. What do you want others to know and say about your products or services?</p>
<p>&nbsp;</p>
<p>Answer these questions to determine your brands objectives</p>
<p>CA&amp;Co.</p>
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		<title>VH1 Save the Music PSA</title>
		<link>http://cloveradams.wordpress.com/2010/08/27/vh1-save-the-music-psa/</link>
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		<pubDate>Fri, 27 Aug 2010 22:32:34 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[Directed by: Matt Bieler Written: Bryan Tilford &#38; Matt Bieler Music: Chris Newlin Spread the word please. We would like to reach 1 million viewers on You Tube. Support keeping music in schools and keeping our creative young minds alive. &#8230; <a href="http://cloveradams.wordpress.com/2010/08/27/vh1-save-the-music-psa/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=300&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Directed by: Matt Bieler</p>
<p>Written: Bryan Tilford &amp; Matt Bieler</p>
<p>Music: Chris Newlin</p>
<p>Spread the word please. We would like to reach 1 million viewers on You Tube. Support keeping music in schools and keeping our creative young minds alive.</p>
<p>Save the Music PSA</p>
<p><span style="font-family:arial, sans-serif;"><span style="border-collapse:collapse;line-height:normal;"><span style="font-family:Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;"><span style="border-collapse:separate;line-height:19px;"><span style="text-align:center; display: block;"><a href="http://cloveradams.wordpress.com/2010/08/27/vh1-save-the-music-psa/"><img src="http://img.youtube.com/vi/-XW7HU7RSB4/2.jpg" alt="" /></a></span></span></span></span></span></p>
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		<title>Isaiah Mustafa and Social Media Prove No Match for Free Goods</title>
		<link>http://cloveradams.wordpress.com/2010/08/27/isaiah-mustafa-and-social-media-prove-no-match-for-free-goods/</link>
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		<pubDate>Fri, 27 Aug 2010 06:50:02 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[As Flood of Body Wash Slows, so Do Old Spice Sales By Jack Neff Published: August 26, 2010 BATAVIA, Ohio (AdAge.com) &#8212; Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of &#8230; <a href="http://cloveradams.wordpress.com/2010/08/27/isaiah-mustafa-and-social-media-prove-no-match-for-free-goods/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=296&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div></div>
<div>
<h1><strong>As Flood of Body Wash Slows, so Do Old Spice Sales</strong></h1>
<p><em>By</em> <a title="E-mail author: Jack Neff" href="mailto:jneff@adage.com">Jack Neff</a><br />
<em>Published:</em> <a title="Browse all stories published on 08/26/2010" href="http://adage.com/results?endeca=1&amp;return=endeca&amp;search_offset=0&amp;search_order_by=score&amp;search_phrase=08/26/2010">August 26, 2010</a></p>
<div>BATAVIA, Ohio (AdAge.com) &#8212; Muscular as Isaiah Mustafa and his viral videos may be, they seem no match for the power of free goods.</div>
<div></div>
<div></div>
<div><img title="Isaiah Mustafa" src="http://adage.com/images/bin/image/rightrail/top5-oldspice-thumb.jpg?1279561394" alt="Isaiah Mustafa" width="255" height="240" /></div>
<div>Isaiah Mustafa</div>
</div>
<div></div>
<div>The <a href="http://adage.com/article?article_id=145569#chart">latest four-week scanner data</a> from SymphonyIRI show Old Spice body wash sales of $5.2 million for the four weeks ended Aug. 8. That&#8217;s up 30% vs. a year ago but down 30%-33% from the prior two periods.</p>
<p>The latest period is when the Procter &amp; Gamble Co. brand blew through all prior records for viral video viewership thanks to a series of customized videos by Mr. Mustafa and Wieden &amp; Kennedy, Portland, Ore., created for the likes of Perez Hilton, Alyssa Milano and Guy Kawasaki.</p>
<p>But the prior eight weeks got more impact from two sets of <a href="http://adage.com/article?article_id=145569#chart2">buy-one, get-one-free coupons</a> for Old Spice. The last such coupon expired July 31, leaving Mr. Mustafa and his social-media buds to do the heavy lifting themselves the final eight days ended Aug. 8, apparently resulting in the slowdown.</p>
<p>Not to worry, P&amp;G has Mr. Mustafa&#8217;s back again this Sunday. The company will drop another BOGO coupon for Old Spice body wash on Aug. 29 &#8212; its fourth such deal in six months, not counting several more involving free Old Spice or Secret deodorant in combination with body wash.</p>
<p>Like Mr. Mustafa&#8217;s videos, Old Spice&#8217;s deals have attracted an avid internet following. A Google search shows more than 274,000 entries describing Old Spice &#8220;moneymakers&#8221; &#8212; where shoppers combined P&amp;G coupons with CVS or Target promotions to get bottles of body wash entirely free, plus credits for additional free merchandise.</p>
<p>Yes, the internet&#8217;s favorite pitchman has been selling soap below even the internet&#8217;s favorite price, as P&amp;G combined with retailers to pay people to haul the stuff away. One popular deal at CVS, for example, had people spend $4 on two bottles of Old Spice or Gillette body wash, then get $8 back in Extra Bucks redeemable for other store merchandise &#8212; a net gain of $4.</p>
<p>All of which raises the question of how much product is sitting around in people&#8217;s bathroom cabinets now, particularly since P&amp;G&#8217;s Gillette has also been generous with free body wash. And, strong as he may be, how will Mr. Mustafa handle those sales comparisons next year?</p>
<h2>With less coupon support, Old Spice loses steam</h2>
<table cellspacing="0" cellpadding="0" width="400">
<tbody>
<tr>
<th></th>
<th>4 weeks ended June 13</th>
<th>4 weeks ended July 11</th>
<th>4 weeks ended Aug. 8</th>
</tr>
<tr>
<td>Sales</td>
<td>$7.7 million</td>
<td>$7.2 million</td>
<td>$5.2 million</td>
</tr>
<tr>
<td>Vs. prior year</td>
<td>+107%</td>
<td>+100%</td>
<td>+30%</td>
</tr>
<tr>
<td>Vs. prior period</td>
<td>N/A</td>
<td>-7%</td>
<td>-30%</td>
</tr>
<tr>
<td>Market Share</td>
<td>11.0%</td>
<td>10.3%</td>
<td>7.8%</td>
</tr>
<tr>
<td>Percent of period covered by buy-one get-one-free coupon</td>
<td>100%</td>
<td>89%</td>
<td>71%</td>
</tr>
<tr>
<td>Percent of period covered by custom Mustafa videos</td>
<td>0%</td>
<td>0%</td>
<td>93%</td>
</tr>
<tr>
<td colspan="4">Source: SymphonyIRI, Advertising Age research</td>
</tr>
</tbody>
</table>
<p><a id="chart2"></a></p>
<h2>Dates of Old Spice buy-one, get-one coupons</h2>
<table cellspacing="0" cellpadding="0" width="400">
<tbody>
<tr>
<th>Distribution</th>
<th>Expiration</th>
</tr>
<tr>
<td align="center">Feb. 7*</td>
<td align="center">March 31</td>
</tr>
<tr>
<td align="center">March 7</td>
<td align="center">April 30</td>
</tr>
<tr>
<td align="center">April 18</td>
<td align="center">June 30</td>
</tr>
<tr>
<td align="center">July 4</td>
<td align="center">July 31</td>
</tr>
<tr>
<td align="center">Aug. 29</td>
<td align="center">Sept. 30</td>
</tr>
<tr>
<td colspan="2">*P&amp;G had coupons on Feb. 7 for $4 off two Pro Strength body washes (average retail price just under $4) or free Old Spice body wash with purchase of Venus product. Other coupon dates are for buy one Old Spice body wash, get another free.</p>
<p>Since Super Bowl Sunday, the only periods without some coverage by an Old Spice body wash buy-one, get-one-free coupon were July 1-3 and Aug. 1-28.</td>
</tr>
</tbody>
</table>
</div>
<div></div>
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			<media:title type="html">Isaiah Mustafa</media:title>
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		<title>Lessons From A Tailor</title>
		<link>http://cloveradams.wordpress.com/2010/08/19/lessons-from-a-tailor/</link>
		<comments>http://cloveradams.wordpress.com/2010/08/19/lessons-from-a-tailor/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 05:28:01 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
				<category><![CDATA[Tailoring]]></category>

		<guid isPermaLink="false">http://cloveradams.wordpress.com/?p=286</guid>
		<description><![CDATA[Here&#8217;s a wonderful documentary on Martin Greenfield and the art of tailoring.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=286&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a wonderful documentary on Martin Greenfield and the art of tailoring.<span style="text-align:center; display: block;"><a href="http://cloveradams.wordpress.com/2010/08/19/lessons-from-a-tailor/"><img src="http://img.youtube.com/vi/OCQVD8rG_OQ/2.jpg" alt="" /></a></span></p>
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		<title>Victoria Platt from &#8220;The Gates&#8221; on ABC has hired Clover Adams &amp; Co.</title>
		<link>http://cloveradams.wordpress.com/2010/08/19/victoria-platt-from-the-gates-on-abc-has-hired-clover-adams-co/</link>
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		<pubDate>Thu, 19 Aug 2010 03:53:24 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
		
		<guid isPermaLink="false">http://cloveradams.wordpress.com/?p=283</guid>
		<description><![CDATA[Beautiful, Stunning, Sexy and Fierce is how we describe Victoria Platt from ABC&#8217;s &#8220;The Gates&#8221;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=283&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Beautiful, Stunning, Sexy and Fierce is how we describe Victoria Platt from ABC&#8217;s &#8220;The Gates&#8221;</p>
<p><a href="http://cloveradams.files.wordpress.com/2010/08/victoria-shot-for-website.png"><img src="http://cloveradams.files.wordpress.com/2010/08/victoria-shot-for-website.png?w=500&#038;h=323" alt="" title="" width="500" height="323" class="aligncenter size-full wp-image-284" /></a></p>
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			<media:title type="html">Clover Adams &#38; Co.</media:title>
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		<title>Client Terrell Tilford from &#8220;One Life To Live&#8221;</title>
		<link>http://cloveradams.wordpress.com/2010/08/19/client-terrell-tilford-from-one-life-to-live/</link>
		<comments>http://cloveradams.wordpress.com/2010/08/19/client-terrell-tilford-from-one-life-to-live/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 03:26:13 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
		
		<guid isPermaLink="false">http://cloveradams.wordpress.com/?p=262</guid>
		<description><![CDATA[We recently started with working with actor Terrell Tilford on branding his image. Check out his website.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=262&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>We recently started with working with actor Terrell Tilford on branding his image. Check out his website.</p>
<p><a href="http://cloveradams.files.wordpress.com/2010/06/terrell-screen-shot.png"><img src="http://cloveradams.files.wordpress.com/2010/06/terrell-screen-shot.png?w=500&#038;h=323" alt="" title="" width="500" height="323" class="aligncenter size-full wp-image-281" /></a></p>
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			<media:title type="html">Clover Adams &#38; Co.</media:title>
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		<title>Art of the Pants Roll</title>
		<link>http://cloveradams.wordpress.com/2010/07/15/art-of-the-pants-roll/</link>
		<comments>http://cloveradams.wordpress.com/2010/07/15/art-of-the-pants-roll/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 15:52:30 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
				<category><![CDATA[Clover Tip of the Day]]></category>

		<guid isPermaLink="false">https://cloveradams.wordpress.com/2010/07/15/art-of-the-pants-roll/</guid>
		<description><![CDATA[From The New York Times: The Art of the Pants Roll &#60;a href=&#8221;http://nyti.ms/dlY3AW&#8221;&#62;http://nyti.ms/dlY3AW&#60;/a&#62;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=275&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>From The New York Times: The Art of the Pants Roll &lt;a href=&#8221;http://nyti.ms/dlY3AW&#8221;&gt;http://nyti.ms/dlY3AW&lt;/a&gt; </p>
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			<media:title type="html">Clover Adams &#38; Co.</media:title>
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		<title>Summer Wear.</title>
		<link>http://cloveradams.wordpress.com/2010/07/08/summer-wear/</link>
		<comments>http://cloveradams.wordpress.com/2010/07/08/summer-wear/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 07:00:47 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
				<category><![CDATA[Clover Tips]]></category>

		<guid isPermaLink="false">https://cloveradams.wordpress.com/2010/07/08/summer-wear/</guid>
		<description><![CDATA[This Banana Republic mannequin is a perfect example of how to dress in the summer.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=274&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://cloveradams.files.wordpress.com/2010/07/wpid-imag0052.jpg?w=520" /></p>
<p>This Banana Republic mannequin is a perfect example of how to dress in the summer.</p>
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			<media:title type="html">Clover Adams &#38; Co.</media:title>
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		<title>Fresh friends!</title>
		<link>http://cloveradams.wordpress.com/2010/06/24/fresh-friends/</link>
		<comments>http://cloveradams.wordpress.com/2010/06/24/fresh-friends/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 05:49:06 +0000</pubDate>
		<dc:creator>Clover Adams &#38; Co.</dc:creator>
				<category><![CDATA[Dress for Success]]></category>

		<guid isPermaLink="false">https://cloveradams.wordpress.com/?p=271</guid>
		<description><![CDATA[My boy Victor is always fresh. Take note&#8230;this is how you are supposed to dress.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cloveradams.wordpress.com&amp;blog=9749810&amp;post=271&amp;subd=cloveradams&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://cloveradams.files.wordpress.com/2010/06/wpid-imag0008.jpg?w=520" /></p>
<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://cloveradams.files.wordpress.com/2010/06/wpid-imag0009.jpg?w=520" /></p>
<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://cloveradams.files.wordpress.com/2010/06/wpid-imag0010.jpg?w=520" /></p>
<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://cloveradams.files.wordpress.com/2010/06/wpid-imag0011.jpg?w=520" /></p>
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<p>My boy Victor is always fresh. Take note&#8230;this is how you are supposed to dress.</p>
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